What it means for Web3 Advertisers
As the crypto world continues to evolve, each week brings new innovations, regulatory changes and market movements that create both challenges and opportunities for Web3 marketers. This week was particularly eventful, with significant developments across the blockchain ecosystem. Below, we summarise the top updates and highlight how Web3 marketers can leverage these events to refine their strategies.
TOKEN2049 gathered over 20,000 attendees in Singapore, becoming a central platform for crypto innovation, networking, and insights from industry leaders.
MakerDAO launched its USDS stablecoin and Sky governance token on September 18, aiming to stabilise the platform and restore investor confidence.
Bitcoin miner wallets from 2009, dormant for 15 years, moved funds on September 20, causing speculation about possible market shifts.
Dusk Network launched its mainnet on September 20, marking a major milestone in its journey toward decentralisation and scalability.
MicroStrategy raised $700 million in its third debt offering of the year to purchase more Bitcoin, reinforcing institutional confidence in BTC.
Bybit received a provisional license from Dubai’s Virtual Asset Regulatory Authority (VARA), allowing it to expand operations in the region.
Tether’s USDT now controls 75% of the stablecoin market, up from 55% two years ago, highlighting its dominance in the sector.
U.S. lawmakers demanded clarification from the SEC on its stance regarding crypto airdrops, a key tool for new projects.
Convex Finance saw a 9.3% price increase on September 22, driven by heightened community engagement and market confidence.
Thorchain completed a network upgrade earlier in the month, improving security, cross-chain functionality, and overall performance.
The week was packed with developments, from major events like TOKEN2049 and Dusk Network's mainnet launch, to regulatory pressure on airdrops and institutional moves by MicroStrategy. These events signal important shifts in the crypto landscape that Web3 marketers should watch, with trends pointing toward increased adoption, regulatory scrutiny, and institutional involvement.
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