Finovation's Weekly Crypto Roundup - 12th-18th Aug24

Welcome to this week’s crypto roundup! As the Web3 landscape evolves, staying ahead of industry trends is crucial for marketers navigating this dynamic space. Here’s how the latest developments impact the world of Web3 advertising and how our programmatic and social solutions can help you leverage these opportunities.

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Trump Names Cantor Fitzgerald CEO (and Tether Bull) Howard Lutnick to Lead Potential Transition Team

Former President Donald Trump’s selection of Howard Lutnick, a known crypto advocate, to lead his potential transition team could have far-reaching implications for the Web3 space. Lutnick’s involvement signals potential regulatory and institutional support for crypto, particularly stablecoins like Tether, where Cantor Fitzgerald plays a significant role. For Web3 advertisers, this could mean a more favourable regulatory environment and increased mainstream adoption, creating new opportunities to target a broader, more engaged audience. Our programmatic solutions can help you capitalises on this momentum by delivering targeted ads to audiences showing increased interest in stablecoins and related technologies.

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Nasdaq and NYSE Withdraw Proposals to List BTC and ETH Options

The recent withdrawal of proposals to list Bitcoin and Ethereum options by major exchanges like Nasdaq and NYSE may seem like a setback, but it highlights the ongoing regulatory scrutiny in the crypto space. For Web3 marketers, this emphasises the importance of agility and staying informed about regulatory trends. By leveraging our programmatic services, you can adjust your campaigns in real time, ensuring compliance while effectively reaching your audience. Additionally, focusing on alternative platforms and decentralised finance (DeFi) options could be a strategic move in response to these regulatory challenges.

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Eigen Labs Employees Received Airdrop from Partner Protocols

Eigen Labs’ employees benefiting from airdrops of partner protocol tokens underscores the growing trend of token-based rewards in the Web3 ecosystem. This highlights a lucrative avenue for advertisers to engage communities through token incentives and airdrops. Our social media marketing solutions can help you craft campaigns that tap into this trend, creating buzz and fostering community loyalty around your brand through token-based rewards and airdrop campaigns.

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MakerDAO Stops New WBTC-Backed Loans

MakerDAO’s decision to halt new borrowing against Wrapped Bitcoin (WBTC) points to a more cautious approach in the DeFi space. As lending protocols become more selective, Web3 advertisers need to focus on promoting transparency and security in their messaging. Highlighting the stability and trustworthiness of your DeFi offerings can set you apart in an increasingly cautious market. Our programmatic tools allow you to target users concerned with security and offer them tailored messaging that addresses these concerns directly.

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Arbitrum DAO Approves Temperature Check Proposal on ARB Staking

The approval of the ARB staking proposal by Arbitrum DAO is a clear indication that staking is gaining traction as a preferred method for earning in the crypto space. For Web3 advertisers, this trend opens up new ways to engage audiences who are interested in passive income opportunities through staking. By using our programmatic and social services, you can reach potential stakers with personalised ads that highlight the benefits of staking ARB tokens, increasing brand visibility and user engagement.

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Donald Trump Jr. Shares ‘Defiant Ones’ Telegram Channel

Donald Trump Jr.’s promotion of the ‘Defiant Ones’ Telegram channel, despite denying it’s a memecoin project, reflects the growing influence of social media in shaping crypto narratives. For Web3 advertisers, this highlights the power of platforms like Telegram for community building and direct engagement. Our social media marketing services can help you establish and grow a presence on these platforms, enabling you to connect with crypto communities, share your brand story, and drive engagement.

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Crypto4Harris Looks to ‘Do a Formal Reset’ in Engagement with the VP Team

The town hall hosted by Crypto4Harris is a significant event that could reshape how the crypto community engages with political leaders. For Web3 advertisers, this represents an opportunity to align with influential figures and movements that are shaping the future of crypto. Our programmatic services can help you place your ads in front of politically active, crypto-savvy audiences, ensuring your brand is part of these crucial conversations.

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DBS Bank Rolls Out Blockchain-Powered Treasury Tokens Pilot

DBS Bank’s pilot of blockchain-powered treasury tokens in collaboration with Ant International demonstrates the growing adoption of blockchain technology in traditional finance. For Web3 advertisers, this signals an opportunity to target financial institutions and corporations exploring blockchain solutions. By leveraging our programmatic tools, you can tailor your messaging to appeal to these entities, positioning your brand as a leader in the blockchain space.

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Binance Re-enters India After Settling a $2.25M Penalty

Binance’s re-entry into the Indian market after settling regulatory penalties is a pivotal moment for crypto adoption in one of the world’s largest markets. For Web3 advertisers, this opens up a massive, untapped audience of crypto enthusiasts in India. Our programmatic services can help you launch targeted campaigns that resonate with Indian users, maximising your reach in this burgeoning market.

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Goldman Holds Over $400M in BTC ETFs

Goldman Sachs’ significant investment in Bitcoin ETFs highlights the increasing institutional interest in crypto assets. For Web3 advertisers, this trend underscores the growing legitimacy of crypto investments, making it a prime time to target high-net-worth individuals and institutional investors. Our programmatic services can help you craft campaigns that appeal to this sophisticated audience, emphasising the potential of crypto as a long-term investment.

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To conclude, As the Web3 landscape continues to evolve, staying ahead of these trends is essential for success. Our programmatic and social marketing solutions are designed to help you navigate this complex environment, ensuring your brand remains at the forefront of the Web3 revolution. Reach out to us to learn how we can tailor our services to meet your specific needs in this rapidly changing market.

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