Weekly Crypto Update: Key Highlights Shaping the Web3 Space (13th–19th December 2025)

This week in crypto brought unexpected developments, from political figures entering the blockchain space to major institutional moves. Below are the top five updates that shaped the landscape and what they mean for Web3 marketing.

1. Trump Officially Launches $TRUMP Coin on Solana

President-elect Donald Trump has launched the $TRUMP meme coin on the Solana blockchain. The coin is designed to facilitate decentralized donations and support grassroots political campaigns. Remarkably, 80% of its supply is controlled by entities linked to the Trump Organisation, with a three-year release schedule.

Why It Matters for Web3 Marketing: This launch highlights the intersection of politics and blockchain technology. Web3 marketers can tap into this development by targeting politically engaged audiences and promoting the potential of decentralized platforms in political fundraising.

2. Solana Pushes Validators to Test Early "Firedancer" Upgrade

Solana continues to innovate, with its Firedancer upgrade entering a testing phase. This upgrade aims to significantly enhance network efficiency and reduce latency, further solidifying Solana’s position as a leader in high-performance blockchain solutions.

Why It Matters for Web3 Marketing: Enhanced performance means better user experiences for dApps and projects hosted on Solana. Marketers can leverage this to position campaigns around Solana’s technological advancements and reliability.

3. Standard Chartered Plans Crypto Custody Services in the EU

Banking giant Standard Chartered has announced plans to provide crypto custody services in the European Union. This move reflects the increasing institutional adoption of digital assets, particularly in regions with evolving crypto regulations.

Why It Matters for Web3 Marketing: Institutional involvement builds trust and credibility for crypto adoption. Marketers can focus on aligning their messaging with secure, institutional-grade solutions to attract more mainstream users.

4. Gemini Settles $5M Case with the CFTC

Crypto exchange Gemini has agreed to pay a $5 million settlement in its case with the Commodity Futures Trading Commission (CFTC). This resolution allows Gemini to refocus its efforts on expansion and innovation.

Why It Matters for Web3 Marketing: Compliance and regulatory clarity are increasingly important for fostering user trust. Marketers can use this moment to emphasize transparency and accountability in their messaging.

5. Ripple CEO Announces 75% of Workforce Now Based in the US

Ripple has shifted the majority of its workforce back to the United States following favourable regulatory developments. This move indicates Ripple’s growing confidence in the US as a base for crypto innovation.

Why It Matters for Web3 Marketing: Ripple’s shift signifies that clearer regulations can attract crypto talent and innovation to the US. Marketers can highlight this trend to showcase the importance of regulatory clarity for growth and user trust.

Final Thoughts for Web3 Marketing

This week’s highlights showcase how innovation, regulation, and politics are shaping the future of blockchain. From institutional adoption to new use cases, the Web3 space is evolving rapidly. Marketers must stay ahead of these developments to craft informed campaigns that resonate with crypto-savvy audiences.

If you’re ready to elevate your Web3 marketing strategy, Finovation Media can help. From programmatic advertising to advanced campaign strategy we specialise in creating marketing solutions tailored for the decentralised era.

📩 Contact us today to explore how we can help your business grow in Web3!