Top 5 Web3 Marketing Strategies for Fintech Brands in 2024

As the digital world shifts from Web2 to Web3, fintech brands face new challenges and opportunities. Traditional marketing strategies fall short when engaging audiences who are immersed in the decentralised, community-driven world of Web3. To truly thrive in this space, it’s crucial to adopt a full-funnel approach that leverages programmatic advertising across a variety of channels like Display, CTV (Connected TV), Audio and DOOH (Digital Out-of-Home).

At Finovation Media, we specialise in delivering hyper-targeted campaigns with access to premium Web3 inventory through specialised SSPs (Supply-Side Platforms). Here’s how we help fintech brands capture, nurture, and convert users throughout the marketing funnel in the Web3 era.

1. Awareness Stage: Reaching Users Where They Spend Their Time

In the early stages of the funnel, building brand awareness is key. This is where a combination of Display, CTV and DOOH ads shines, especially when they’re programmatically delivered to Web3 audiences at scale across multiple devices.

• Display Ads: Our programmatic solutions allow us to tap into Web3-specific SSPs, allowing us to reach users browsing dApps, crypto news sites and blockchain-focused communities. By leveraging rich media and visually captivating ads, we ensure your brand gets noticed by crypto enthusiasts and DeFi users right from the start.
• Connected TV (CTV): CTV allows fintech brands to extend their reach into streaming platforms where Web3 discussions often thrive. Programmatically delivered video ads can introduce your brand to viewers during streaming sessions on channels that align with crypto and finance interests. The non-intrusive, high-impact nature of CTV helps build trust with potential customers at scale.
• DOOH (Digital Out-of-Home): Through our programmatic DOOH solutions, we leverage digital billboards in immersive environments. We target users in high footfall areas with a focus on geo focused locations.

2. Consideration Stage: Driving Engagement with Precision Targeting

Once users are aware of your brand, it’s time to deepen their interest through targeted engagement. Here, leveraging on-chain data and programmatic audio ads can help you deliver personalised content that speaks to users’ needs and preferences.

• On-Chain Data for Precise Targeting: Our programmatic technology harnesses the power of on-chain data, enabling us to target users based on their crypto wallet activity, engagement with specific DeFi protocols or NFT ownership. This ensures that your ads are seen by those who are already interested in Web3 technologies, making your campaigns more relevant and effective.
• Audio Ads: Programmatically delivered audio ads on platforms like Spotify/Bloomberg Radio or decentralised audio streaming services can create an intimate connection with listeners. By delivering ads that speak to their financial goals or highlight your unique Web3 offerings, you can keep your brand top-of-mind as they move through the consideration phase. Audio ads are particularly effective for targeting users who consume crypto podcasts and finance-related audio content.

3. Conversion Stage: Turning Interest into Action with Premium Inventory

The conversion stage is where potential customers are ready to take action, whether that’s downloading your app, opening an account, or investing in your Web3 services. At this stage, accessing premium inventory through Web3-specific SSPs becomes crucial.

• Access to Premium Inventory: Through our partnerships with Web3-specific SSPs, Finovation Media ensures that your ads are displayed on high-quality platforms where users are ready to convert. This includes placements on blockchain news sites, crypto exchanges and popular dApps, giving you access to audiences who are actively looking for innovative financial solutions.
• Programmatic Retargeting: Using programmatic retargeting, we can re-engage users who have shown interest but haven’t yet taken the plunge. By showing tailored ads based on their previous interactions (whether that’s visiting a specific landing page or engaging with your brand on social media) we can guide them toward conversion, turning interest into action.

4. Retention Stage: Building Long-term Relationships with Personalised Campaigns

Once a user has converted, the goal is to keep them engaged and transform them into loyal customers. This requires a focus on retention through continuous, value-driven communication.

• Personalised Display and CTV Campaigns: Programmatic advertising allows us to continue serving relevant content to existing customers, such as updates on new products, loyalty programs or exclusive offers. By using dynamic creative optimisation (DCO), we ensure that each user sees the right message at the right time, increasing the likelihood of repeat engagement.
• Community Engagement on Telegram and X: We leverage social tools to drive traffic to your Telegram channels and X communities, where users can stay updated on your latest developments and participate in discussions. This approach not only keeps your customers informed but also builds a sense of community around your brand, fostering long-term loyalty.

5. Full-Funnel Optimisation: Real-Time Adjustments for Maximum Impact

A successful Web3 marketing strategy doesn’t just set campaigns and forget them, it requires constant optimisation. Finovation Media’s programmatic approach provides real-time insights and allows for adjustments across the funnel to ensure every part of your campaign is delivering results.

• Real-Time Bidding & Optimisation: Our platform uses real-time bidding (RTB) to ensure that your ads are placed in front of the right users at the best price. By continuously analysing performance data, we can adjust bidding strategies and creative content to maximise your ROI.
• Cross-Channel Reporting: We offer comprehensive cross-channel reporting, allowing you to see how your Display, CTV, Audio, and DOOH campaigns are performing across each stage of the funnel. This transparency enables you to make informed decisions about where to allocate budget for the greatest impact.

Why Choose Finovation Media for Your Web3 Marketing Needs?

At Finovation Media, we don’t just adapt to the Web3 space, we innovate within it. Our programmatic advertising approach provides fintech brands with the precision, flexibility and scale needed to thrive in the decentralised world. By leveraging Display, CTV, Audio and DOOH ads alongside access to premium Web3 inventory, we create a seamless full-funnel strategy that engages users from awareness to retention.

Ready to elevate your brand in the Web3 era? Contact us today to learn how we can transform your marketing strategy with a programmatic approach that drives real results.

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