Finovation's Weekly Crypto Roundup - 02-08 Sep24

The cryptocurrency and Web3 ecosystem is constantly evolving, with significant updates shaping its future. For Web3 advertisers, understanding these trends is crucial in optimising strategies across channels like programmatic, social and in-game advertising. Here’s a curated list of the top 10 updates from this week, along with insights on how advertisers can leverage these developments to enhance their campaigns:

1. Polygon Transitions MATIC Token to POL

• Impact on Advertising: Polygon's transition from MATIC to POL will spark interest in the platform, drawing both new and existing users to the ecosystem. For Web3 advertisers, this rebranding creates a prime opportunity to capitalise on the renewed attention. Campaigns can focus on POL's enhanced features, targeting DeFi users and developers exploring Layer 2 solutions.
• Recommendation: Utilise programmatic ads to create awareness and target Polygon users transitioning from MATIC to POL. Social media campaigns could leverage influencers in the DeFi and Ethereum space to educate audiences about the benefits of POL.

2. Binance Reveals Solana Liquid Staking Token (LST)

• Impact on Advertising: With Binance's Solana LST launch, there’s likely to be a surge of interest in staking and DeFi projects within the Solana ecosystem. This can attract new users interested in earning passive income while maintaining liquidity.
• Recommendation: Programmatic ads should focus on the growing popularity of liquid staking and the financial benefits for users. Gamified ads in blockchain-based games could offer real-time examples of how staking tokens can integrate with virtual economies, driving user engagement.

3. Bitcoin Hash Rate Hits New All-Time High Even as Prices Fall

• Impact on Advertising: The increasing hash rate despite a declining price shows Bitcoin's network is becoming more secure and robust. This development signals long-term confidence in Bitcoin, which can be used to target serious investors and crypto enthusiasts.
• Recommendation: Programmatic advertising can highlight the resilience of the Bitcoin network, appealing to both seasoned and new investors. For in-game advertisers, blockchain-based gaming platforms can emphasise Bitcoin’s security as part of promotional content.

4. FBI Warns North Korean Hackers Are Aggressively Targeting Crypto Employees

• Impact on Advertising: Rising cybersecurity concerns in the crypto space present a key moment for brands offering security solutions. Cyberattacks on crypto employees elevate the need for secure platforms and tools.
• Recommendation: Security-conscious advertisers can capitalise on this moment by running campaigns focused on protecting Web3 infrastructure. Programmatic and social ads should target Web3 developers, employees, and projects, promoting solutions like secure communication tools, VPNs, and encryption services.

5. Crypto Losses to Hacks Exceed $313M in August

• Impact on Advertising: The high volume of crypto losses due to hacks highlights an urgent demand for improved security in the space. This fear of vulnerability can be leveraged in advertising campaigns that promote trust and safety.
• Recommendation: Web3 advertisers should target platforms that offer protective services like insurance, audits, and security software. Programmatic ads emphasising safety, security, and audit services will likely resonate with both individual users and larger Web3 projects.

6. Ethereum Foundation to Release Its Financial Report

• Impact on Advertising: The upcoming release of Ethereum’s financial report is poised to increase transparency in the crypto space, which could draw interest from institutional investors and developers alike.
• Recommendation: Advertisers can use this event to highlight Ethereum's growing legitimacy and stability in programmatic campaigns targeting both developers and investors. Emphasise Ethereum's transparency in ads on social platforms, positioning it as a trustworthy blockchain.

7. SEC Charges and Settles With Crypto-Focused Galois Capital

• Impact on Advertising: The SEC’s actions continue to shape the regulatory landscape for crypto. As regulations become clearer, Web3 projects can better position themselves as compliant with regulatory bodies.
• Recommendation: Advertisers should create campaigns that highlight regulatory compliance and adherence to legal standards, appealing to users and businesses that are wary of the risks associated with non-compliance. Programmatic ads could specifically target institutional clients.

8. FBI Warns North Korean Hackers Are Targeting Crypto Employees

• Impact on Advertising: Heightened security risks from cyberattacks are a growing concern. This opens up opportunities for promoting secure Web3 infrastructure and services.
• Recommendation: Use targeted programmatic and social media campaigns to offer security solutions such as multi-signature wallets, secure platforms, and cybersecurity awareness for crypto companies. These ads can also highlight the importance of securing sensitive data within the Web3 environment.

9. Ripple CEO Says Its New Stablecoin Is Very Close to Launch

• Impact on Advertising: Ripple’s upcoming stablecoin launch introduces new possibilities for cross-border transactions and financial services. This stablecoin could attract both retail and institutional players.
• Recommendation: For Web3 advertisers, the stablecoin launch presents an opportunity to promote financial products and services that utilise Ripple’s ecosystem. Ads in social media can focus on the ease of cross-border payments, while in-game ads can target developers creating on-chain payment solutions.

10. Telegram Reports $400M Revenue in Crypto in 2023

• Impact on Advertising: Telegram’s massive revenue from crypto-related activities demonstrates the platform’s potential for community-driven Web3 advertising. With its large crypto audience, Telegram remains a critical platform for crypto discussions and projects.
• Recommendation: Use Telegram’s strong engagement with the crypto community to run targeted advertising campaigns on its platform. Whether it’s promoting new DeFi projects, NFTs, or blockchain games, Telegram ads can be crucial in driving engagement, especially in early Web3 communities.

How Web3 Advertisers Can Leverage These Trends:

1. Target Crypto-Savvy Audiences: Whether on programmatic channels or social platforms, leverage these developments to target crypto users and professionals interested in cutting-edge technologies like staking, decentralised finance (DeFi), and cross-border payments.
2. Focus on Security & Compliance: As regulatory and security issues take centre stage, there is ample opportunity for brands to promote secure, compliant Web3 platforms. Ads can be tailored to appeal to institutions and users who prioritize safety and regulatory adherence.
3. Integrate In-Game Advertising: Blockchain gaming is rapidly growing. Use these updates to create in-game ads or promotions for Web3 tokens and projects, especially within games that already have integrated cryptocurrencies. Blockchain-based games can also leverage staking and DeFi solutions to enrich their ecosystems.
4. Utilise Data-Driven Advertising: With rapid changes in technology and audience preferences, advertisers should rely heavily on data-driven strategies. Programmatic ads targeting users interested in specific blockchain projects or trends (e.g., MATIC’s transition to POL) will yield higher conversions.

By staying ahead of these industry updates, advertisers can craft timely and relevant campaigns that resonate with the evolving Web3 community.

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